About On The House Marketing

Our Story

​​

 On The House Marketing, we saw an opportunity where others saw a construction site: thousands of temporary fencing and scaffolding locations across New Zealand sit idle every day — highly visible, high-traffic spaces that are usually under-utilized.

With a background in marketing, I understood something critical: the human brain needs repeated touchpoints to notice, remember, and trust a brand. Science shows that creating top-of-mind awareness isn’t about one ad or one location — it’s about consistent exposure over time, in the right context.

That’s where the Reticular Activating System (RAS) comes in. The RAS is a part of the brain that filters information and decides what gets noticed. People are exposed to thousands of messages every day, and the RAS helps the brain:

• Ignore most messages

• Notice what feels relevant, familiar, or important

Your construction-site advertising naturally triggers the RAS because it is:

• Repeated: People pass the same sites daily. Repetition trains the brain to recognize and remember your brand.

• Unavoidable: Large-format fencing and scaffolding wraps can’t be skipped, blocked, or scrolled past.

• Contextual: Seeing brands in real, physical environments increases perceived legitimacy and trust.

• Visually dominant: Big, clean signage stands out from visual noise, helping the brain flag it as “worth noticing.”

This is why our approach — using multiple fencing and scaffolding sites across different locations — works so effectively. By combining strategic placement, repetition, and high visibility, we create advertising that builds trust, familiarity, and lasting top-of-mind awareness.

​

Our Model

​​

• We align the right advertiser with the right location

• We handle everything — pricing, design, printing, compliance, and installation

• Site owners reduce costs, advertisers gain real-world visibility

Our Approach

We work closely with developers, builders, and property owners to ensure every installation is clean, compliant, and professional — adding value without disrupting the site.

At the same time, we move brands beyond crowded digital ads and into real, physical environments where people actually notice them. By leveraging multiple sites across different locations, we ensure exposure stays fresh and visible, avoiding ad fatigue and maximizing brand impact.

​

​​

Smart campaigns.

High-visibility sites.

Lasting brand awareness.